10 Ways to Boost E-A-T (Expertise, Authority, Trust)

Online trust

The acronym E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” This term comes from Google’s Quality Rater Guidelines and is now believed to be one of the most important SEO ranking factors. E-A-T is particularly important for so-called YMYL websites, which stands for “Your Money, Your Life.” YMYL is another term found in Google’s guidelines and … Read more

The 7 Most Important Types of SEO Techniques

SEO process concept

SEO stands for Search Engine Optimization. In simple terms, SEO is the practice of making websites get more traffic from online search engines. There is no formal definition of the different types of SEO, but the various techniques are often organized into logical categories. For example, we have white-hat vs black-hat SEO, on-page vs off-page … Read more

What Do the Noodp and Noydir Meta Tags Do?

SEO Code

Noodp and noydir are tags that are often found in the code on websites. Here’s what they stand for: Noodp = No Open Directory Project Noydir = No Yahoo Directory Put simply, noodp and noydir are instructions to search engines not to use information from these web directories when showing your site in the search … Read more

10 Ways to Recover From Google Algorithm Updates

Search algorithm change

Google makes minor changes to its algorithm pretty much every single day. Back in 2017, Gary Illyes from Google said that they make 3 updates per day, on average. However, Google has been pushing out BIG updates every few months now, which have been termed “core” algorithm updates. Sites that get caught up in these … Read more

How to Use Robots.txt to Allow or Disallow Everything

Search engine robot

The robots.txt file is a file located on your root domain. It is a simple text file whose main purpose is to tell web crawlers and robots which files and folders to stay away from. Search engines robots are programs that visit your site and follow the links on it to learn about your pages. … Read more

11 Things to Do If Your Website Isn’t Showing in Google

Search engine concept

There are several reasons why a website may not be showing in Google search. The most common reason is that the website is new and Google simply doesn’t know about it yet. In other cases, technical problems or content issues may be preventing the website from being accessible by search engines. Here are 11 things … Read more

10 Ways The SEO Framework Beats Yoast SEO

I have used the Yoast SEO plugin to optimize my sites for many years. However, the plugin and customer support have really gone downhill recently. The plugin is not very customizable anymore, despite having become massively bloated. Even the paid version is now full of ads and annoying notifications. Plus, as a paid user of … Read more

Add a Site to Bing and Yahoo via Bing Webmaster Tools

Search box

A few weeks ago, I wrote a detailed guide on submitting your website to Google through the Google Search Console. But even though Google is the biggest search engine by far, it’s still well worth the effort to ensure that your site also performs well in Bing and Yahoo. Fortunately, adding your site to both … Read more

7 Free SEO Tools From Google

SEO tools concept

Google has created a bunch of free tools that are incredibly useful for SEO. These tools can help you with many things, such as communicating with Googlebot about your site, analyzing your traffic and making your site faster and better. Here are 7 free SEO tools from Google itself. 1. Google Search Console Google Search … Read more

Why Site Speed Is Crucial For SEO and User Experience

Site speed concept

Online visitors are incredibly impatient these days. In fact, most of them won’t wait for more than a few seconds before downright abandoning your site. According to a study by Google, a whopping 53% of mobile visitors will abandon your site if it takes more than 3 seconds to load. This can lead to reduced … Read more