What Is Organic Search Traffic?

Organic search concept

Organic traffic measures visits to a website from a search engine that were earned naturally, but not paid for via advertising. Visitors who are categorized as organic enter your website after searching the web with a search engine like Google or Bing. In this way, the word “organic” simply means that it is via a … Read more

5 Key Changes to Google Search and Ads in 2020

Ads in Google search

Google has been busy making changes to both search and ads. Some of these have been well received by the SEO and marketing communities, while others have been controversial. Here are the 5 most important changes to Google search and ads so far in 2019. 1. Mobile-first indexing Because most people searching the web these … Read more

Google Analytics: A Quick Guide for Beginners

Website analytics

Knowing your website visitors is crucial in order to create better content and get more traffic. The best way to get this information is by using Google Analytics, a free web analytics tool from Google. In this guide, I will list a few important questions that Google Analytics helps you answer about your visitors. Then … Read more

Search vs Display: Which Google Ad Type Is Better?

Digital advertising

Marketers have many options when it comes to online advertising. In 2019, it is estimated that over 37% of digital ad revenue in the US will go to Google. In second place is Facebook with 22%, followed by Amazon and Microsoft. These companies offer many different platforms for marketers to advertise on. Google offers a … Read more

SEM vs SEO: What’s The Difference?

SEO and SEM difference

Online search engines like Google drive most of the traffic to websites. Being visible at the top of the search results is the best way to get noticed online and attract more visitors and customers. The vast majority of clicks to a website happen on the first page of the search results, so getting there … Read more