8 Simple Ways to Show Social Proof on a Website or Blog

People sitting on like button

In online marketing, the term “social proof” refers to a way to show visitors that your website is popular and trusted by other people. When people see evidence that many other people like your site, then they are more likely to trust it and stick around. But if a site looks like it has no … Read more

How to Optimize Web Fonts for Screen Readability

Laptop and paper text

Good readability is absolutely crucial for good user experience. Unfortunately, many websites have font designs that are very hard to read on some screens. When I land on a site with a font that is hard to read, then I often simply leave and click on the next site. I am sure that many people … Read more

Are Blog Comments Good or Bad?

Cartoon social likes concept

Having comments on your blog is generally a good thing, but it can also have some major downsides. If you ask different bloggers about this, they will have different responses. Many high-traffic sites have comments, while others have disabled them for various reasons. In this article, I look at the pros and cons of having … Read more

14 Ways to Improve Readability and Scannability

Text editing concept

Having fantastic content is the most important part of a great website. However, your text needs to be presented in a way that makes it easy for people to read. If your text is hard to read, then many people will give up and leave your site. This will harm your site’s popularity and SEO … Read more

High-Quality Content Is The No. 1 SEO Ranking Factor

Man reading good article on a tablet

Google and other search engines are very secretive about how their algorithms work. They don’t want people to know exactly how they work, because then people would be able to trick the search engines into sending them undeserved traffic. However, Google has actually been telling people constantly what the single most important ranking factor is: … Read more