Search & Rescue will create a custom roadmap of which pages to prioritize creating based on intensive keyword research. This audit will also make sure that existing content is correctly mapped to the keywords you want to rank for.
Technical SEO
Search & Rescue will analyze how a site is organized in a taxonomy, structured markup, breadcrumbs, load time, mobile optimization, and many other areas of optimization.
Consulting & Training
Search & Rescue will assess the specific needs of a site to rank well in Google, then train the owners how to implement the best SEO practices for themselves as we coach along the way.
“Two SEOs walk into a bar, a sports bar, a pub, an Irish pub, a sports bar near me…” The lame SEO joke above makes fun of the fact that SEOs have to create a page for each keyword variation that they want to rank for. The process is tedious and sometimes downright annoying, but … Read more
In online marketing, the term “social proof” refers to a way to show visitors that your website is popular and trusted by other people. When people see evidence that many other people like your site, then they are more likely to trust it and stick around. But if a site looks like it has no … Read more
The meta title tag is an HTML code tag that tells search engines and web browsers what the title of a web page is. It looks like this inside the HTML code: <title>This is the title of a web page</title> Writing effective title tags is a crucial skill in search engine optimization (SEO) and online … Read more
Choosing a good name is one of the most important steps when starting a new blog. A good blog name will make your site easier to remember. It will also boost your SEO traffic by helping you get more clicks from the search results. Because many of the best blog names are already taken, you … Read more
Keywords Everywhere may just be the best free keyword tool available today. It is a browser extension that shows you keyword information directly in the Google search results. In addition, Keywords Everywhere is completely free. You simply install it, and it works. If you didn’t know already, keywords are the words and phrases people type … Read more
Sometimes you may need a way to remove things from the Google search results. For example, if you just deleted a page and don’t want it to show up anymore. Or if you want to remove low-quality pages from the index for SEO reasons. Here are the three best ways to remove one or many … Read more
Google publishes a 160+ page document called the Search Quality Rater Guidelines, often abbreviated as the QRG. This document is used by Google’s quality raters, which are people who work for Google and evaluate the quality of the search results. Although these quality raters don’t influence rankings directly, their feedback is used to inform the … Read more
Lazy loading is one of the best ways to make your site faster. What lazy loading does is to avoid loading objects like images until right before they become visible in the browser window. This causes your site to respond much faster, and the visitor can scroll down and interact with the page much sooner. … Read more
Yandex is often known as the Russian search engine. It is not only the most popular search engine in Russia but also the second most popular after Google in many countries. However, most of the countries where Yandex is popular have a large Russian-speaking population. Worldwide, Yandex has a market share of around half a … Read more
Regularly publishing blog posts and articles is one of the best ways to drive traffic to your website. However, if you want to get traffic then your posts need to be well optimized. There are certain steps you can take to increase the chances of people reading your content — such as optimizing it for … Read more