Do the Domain Name and Extension Matter for SEO?

Domain selection concept

Choosing a great domain name is one of the most important steps when starting a new website. Although domain names don’t have strong direct effects on SEO, they do have huge indirect effects. A domain name that is relevant and trustworthy is going to get a higher click-through rate from the search results and people … Read more

10 Ways to Boost E-A-T (Expertise, Authority, Trust)

Online trust

The acronym E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” This term comes from Google’s Quality Rater Guidelines and is now believed to be one of the most important SEO ranking factors. E-A-T is particularly important for so-called YMYL websites, which stands for “Your Money, Your Life.” YMYL is another term found in Google’s guidelines and … Read more

How to Quickly Find Your WordPress RSS Feed URL

Man looking at RSS icon

RSS stands for “Really Simple Syndication.” An RSS feed is a type of web feed that enables users and applications to automatically receive new content from blogs and websites. Each time you post new content on your website, the RSS feed updates and your new stuff is pushed automatically to users who have subscribed to … Read more

The 7 Most Important Types of SEO Techniques

SEO process concept

SEO stands for Search Engine Optimization. In simple terms, SEO is the practice of making websites get more traffic from online search engines. There is no formal definition of the different types of SEO, but the various techniques are often organized into logical categories. For example, we have white-hat vs black-hat SEO, on-page vs off-page … Read more

How to Optimize Web Fonts for Screen Readability

Laptop and paper text

Good readability is absolutely crucial for good user experience. Unfortunately, many websites have font designs that are very hard to read on some screens. When I land on a site with a font that is hard to read, then I often simply leave and click on the next site. I am sure that many people … Read more

5 Key Changes to Google Search and Ads in 2019

Ads in Google search

Google has been busy making changes to both search and ads. Some of these have been well received by the SEO and marketing communities, while others have been controversial. Here are the 5 most important changes to Google search and ads so far in 2019. 1. Mobile-first indexing Because most people searching the web these … Read more

What Do the Noodp and Noydir Meta Tags Do?

SEO Code

Noodp and noydir are tags that are often found in the code on websites. Here’s what they stand for: Noodp = No Open Directory Project Noydir = No Yahoo Directory Put simply, noodp and noydir are instructions to search engines not to use information from these web directories when showing your site in the search … Read more

10 Ways to Recover From Google Algorithm Updates

Search algorithm change

Google makes minor changes to its algorithm pretty much every single day. Back in 2017, Gary Illyes from Google said that they make 3 updates per day, on average. However, Google has been pushing out BIG updates every few months now, which have been termed “core” algorithm updates. Sites that get caught up in these … Read more

How to Use Robots.txt to Allow or Disallow Everything

Search engine robot

The robots.txt file is a file located on your root domain. It is a simple text file whose main purpose is to tell web crawlers and robots which files and folders to stay away from. Search engines robots are programs that visit your site and follow the links on it to learn about your pages. … Read more

11 Things to Do If Your Website Isn’t Showing in Google

Search engine concept

There are several reasons why a website may not be showing in Google search. The most common reason is that the website is new and Google simply doesn’t know about it yet. In other cases, technical problems or content issues may be preventing the website from being accessible by search engines. Here are 11 things … Read more