What Is Yandex? Not Just a Russian Search Engine

Yandex search engine

Yandex is a Russian company that is best known for its Yandex search engine. This is a search engine that was originally started in Russian at yandex.ru, but now has a global English version at yandex.com. Yandex is the biggest search engine in Russia. According to Statcounter, they had 48.79% market share in Russia in … Read more

11 WordPress Speed Plugins to Optimize Performance

Fast download speed concept

WordPress can be lightning-fast when it is properly optimized. Interestingly, making your WordPress site much faster is often as simple as finding the right plugin. If you install some of the plugins below, your site will: Load much faster. Consume less data for your visitors. Have better user experience, which can boost traffic and revenue. … Read more

Should You Have a Trailing Slash at the End of URLs?

URL in address bar

Many webmasters want to know whether to include a trailing slash (/) at the end of URLs. This has potential implications for SEO because search engines like Google don’t always see different URL structures as equivalent. Here’s what Google representative John Mu has said about trailing slashes: The short answer is that the trailing slash … Read more

What Are Keywords in SEO? A Simple Beginner’s Guide

Keyword in a search box

Keywords are words and phrases that people use when typing into a search engine. It is very important for SEO to include keywords in your titles and text so that both people and search engines know what your content is about. If you target good keywords and use them in the right way, then it … Read more

Should You Open Links in the Same or a New Window / Tab?

Link click concept

I have obsessed over every small detail when it comes to a website’s user experience. One of the things I have considered is the behavior of links, specifically whether they should open in a new tab / window or not. In this article, I review the pros and cons of opening links in the same … Read more

40 Signs of a Low-Quality Website According to Google

Bad website concept

SEO is full of myths and misconceptions. A lot of this is because search engine algorithms are a mystery. No one outside of Google knows exactly how they work. However, Google has actually published guidelines that tell you exactly what they want their algorithms to do. These are Google’s Quality Rater Guidelines, a 160+ page … Read more

What Is Organic Search Traffic?

Organic search concept

Organic traffic measures visits to a website from a search engine that were earned naturally, but not paid for via advertising. Visitors who are categorized as organic enter your website after searching the web with a search engine like Google or Bing. In this way, the word “organic” simply means that it is via a … Read more

Do the Domain Name and Extension Matter for SEO?

Domain selection concept

Choosing a great domain name is one of the most important steps when starting a new website. Although domain names don’t have strong direct effects on SEO, they do have huge indirect effects. A domain name that is relevant and trustworthy is going to get a higher click-through rate from the search results and people … Read more

10 Ways to Boost E-A-T (Expertise, Authority, Trust)

Online trust

The acronym E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” This term comes from Google’s Quality Rater Guidelines and is now believed to be one of the most important SEO ranking factors. E-A-T is particularly important for so-called YMYL websites, which stands for “Your Money, Your Life.” YMYL is another term found in Google’s guidelines and … Read more