Yandex is a Russian company that is best known for its Yandex search engine. This is a search engine that was originally started in Russian at yandex.ru, but now has a global English version at yandex.com. Yandex is the biggest search engine in Russia. According to Statcounter, they had 48.79% market share in Russia in … Read more
WordPress can be lightning-fast when it is properly optimized. Interestingly, making your WordPress site much faster is often as simple as finding the right plugin. If you install some of the plugins below, your site will: Load much faster. Consume less data for your visitors. Have better user experience, which can boost traffic and revenue. … Read more
Many webmasters want to know whether to include a trailing slash (/) at the end of URLs. This has potential implications for SEO because search engines like Google don’t always see different URL structures as equivalent. Here’s what Google representative John Mu has said about trailing slashes: I noticed there was some confusion around trailing … Read more
Keywords are words and phrases that people use when typing into a search engine. It is very important for SEO to include keywords in your titles and text so that both people and search engines know what your content is about. If you target good keywords and use them in the right way, then it … Read more
I have obsessed over every small detail when it comes to a website’s user experience. One of the things I have considered is the behavior of links, specifically whether they should open in a new tab / window or not. In this article, I review the pros and cons of opening links in the same … Read more
SEO is full of myths and misconceptions. A lot of this is because search engine algorithms are a mystery. No one outside of Google knows exactly how they work. However, Google has actually published guidelines that tell you exactly what they want their algorithms to do. These are Google’s Quality Rater Guidelines, a 160+ page … Read more
Organic traffic measures visits to a website from a search engine that were earned naturally, but not paid for via advertising. Visitors who are categorized as organic enter your website after searching the web with a search engine like Google or Bing. In this way, the word “organic” simply means that it is via a … Read more
Time to first byte (TTFB) is the time it takes a web browser to receive the first byte in response after requesting a web page. In other words, if you click on a link to a website, TTFB is the time it takes for you to receive the first piece of data in response. In … Read more
Choosing a great domain name is one of the most important steps when starting a new website. Although domain names don’t have strong direct effects on SEO, they do have huge indirect effects. A domain name that is relevant and trustworthy is going to get a higher click-through rate from the search results and people … Read more
The acronym E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” This term comes from Google’s Quality Rater Guidelines and is now believed to be one of the most important SEO ranking factors. E-A-T is particularly important for so-called YMYL websites, which stands for “Your Money, Your Life.” YMYL is another term found in Google’s guidelines and … Read more