Many webmasters want to know whether to include a trailing slash (/) at the end of URLs. This has potential implications for SEO because search engines like Google don’t always see different URL structures as equivalent. Here’s what Google representative John Mu has said about trailing slashes: The short answer is that the trailing slash … Read more

Keywords are words and phrases that people use when typing into a search engine. It is very important for SEO to include keywords in your titles and text so that both people and search engines know what your content is about. If you target good keywords and use them in the right way, then it … Read more

I have obsessed over every small detail when it comes to a website’s user experience. One of the things I have considered is the behavior of links, specifically whether they should open in a new tab / window or not. In this article, I review the pros and cons of opening links in the same … Read more

SEO is full of myths and misconceptions. A lot of this is because search engine algorithms are a mystery. No one outside of Google knows exactly how they work. However, Google has actually published guidelines that tell you exactly what they want their algorithms to do. These are Google’s Quality Rater Guidelines, a 160+ page … Read more

Organic traffic measures visits to a website from a search engine that were earned naturally, but not paid for via advertising. Visitors who are categorized as organic enter your website after searching the web with a search engine like Google or Bing. In this way, the word “organic” simply means that it is via a … Read more

Time to first byte (TTFB) is the time it takes a web browser to receive the first byte in response after requesting a web page. In other words, if you click on a link to a website, TTFB is the time it takes for you to receive the first piece of data in response. In … Read more