The 7 Most Important Types of SEO Techniques

SEO process concept

SEO stands for Search Engine Optimization. In simple terms, SEO is the practice of making websites get more traffic from online search engines. There is no formal definition of the different types of SEO, but the various techniques are often organized into logical categories. For example, we have white-hat vs black-hat SEO, on-page vs off-page … Read more

How to Optimize Web Fonts for Screen Readability

Laptop and paper text

Good readability is absolutely crucial for good user experience. Unfortunately, many websites have font designs that are very hard to read on some screens. When I land on a site with a font that is hard to read, then I often simply leave and click on the next site. I am sure that many people … Read more

5 Key Changes to Google Search and Ads in 2019

Ads in Google search

Google has been busy making changes to both search and ads. Some of these have been well received by the SEO and marketing communities, while others have been controversial. Here are the 5 most important changes to Google search and ads so far in 2019. 1. Mobile-first indexing Because most people searching the web these … Read more

What Do the Noodp and Noydir Meta Tags Do?

SEO Code

Noodp and noydir are tags that are often found in the code on websites. Here’s what they stand for: Noodp = No Open Directory Project Noydir = No Yahoo Directory Put simply, noodp and noydir are instructions to search engines not to use information from these web directories when showing your site in the search … Read more

10 Ways to Recover From Google Algorithm Updates

Search algorithm change

Google makes minor changes to its algorithm pretty much every single day. Back in 2017, Gary Illyes from Google said that they make 3 updates per day, on average. However, Google has been pushing out BIG updates every few months now, which have been termed “core” algorithm updates. Sites that get caught up in these … Read more

How to Use Robots.txt to Allow or Disallow Everything

Search engine robot

The robots.txt file is a file located on your root domain. It is a simple text file whose main purpose is to tell web crawlers and robots which files and folders to stay away from. Search engines robots are programs that visit your site and follow the links on it to learn about your pages. … Read more

11 Things to Do If Your Website Isn’t Showing in Google

Search engine concept

There are several reasons why a website may not be showing in Google search. The most common reason is that the website is new and Google simply doesn’t know about it yet. In other cases, technical problems or content issues may be preventing the website from being accessible by search engines. Here are 11 things … Read more

10 Charts That Show The Importance of Site Speed

Mobile chart concept

The fact that site speed is important is pretty much common knowledge at this point. It simply makes intuitive sense because most people online are impatient and hate waiting for things to load. In addition, Google has officially announced that site speed is an important SEO ranking factor, especially on mobile. But just how important … Read more

Are Blog Comments Good or Bad?

Cartoon social likes concept

Having comments on your blog is generally a good thing, but it can also have some major downsides. If you ask different bloggers about this, they will have different responses. Many high-traffic sites have comments, while others have disabled them for various reasons. In this article, I look at the pros and cons of having … Read more

10 Ways The SEO Framework Beats Yoast SEO

I have used the Yoast SEO plugin to optimize my sites for many years. However, the plugin and customer support have really gone downhill recently. The plugin is not very customizable anymore, despite having become massively bloated. Even the paid version is now full of ads and annoying notifications. Plus, as a paid user of … Read more