SEO stands for Search Engine Optimization. It is the art and science of making your website get traffic from search engines like Google, Bing and Yahoo.
Choosing a great domain name is one of the most important steps when starting a new website. Although domain names don’t have strong direct effects on SEO, they do have huge indirect effects. A domain name that is relevant and trustworthy is going to get a higher click-through rate from the search results and people … Read more
The acronym E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” This term comes from Google’s Quality Rater Guidelines and is now believed to be one of the most important SEO ranking factors. E-A-T is particularly important for so-called YMYL websites, which stands for “Your Money, Your Life.” YMYL is another term found in Google’s guidelines and … Read more
SEO stands for Search Engine Optimization. In simple terms, SEO is the practice of making websites get more traffic from online search engines. There is no formal definition of the different types of SEO, but the various techniques are often organized into logical categories. For example, we have white-hat vs black-hat SEO, on-page vs off-page … Read more
Noodp and noydir are tags that are often found in the code on websites. Here’s what they stand for: Noodp = No Open Directory Project Noydir = No Yahoo Directory Put simply, noodp and noydir are instructions to search engines not to use information from these web directories when showing your site in the search … Read more
Google makes minor changes to its algorithm pretty much every single day. Back in 2017, Gary Illyes from Google said that they make 3 updates per day, on average. However, Google has been pushing out BIG updates every few months now, which have been termed “core” algorithm updates. Sites that get caught up in these … Read more
The robots.txt file is a file located on your root domain. It is a simple text file whose main purpose is to tell web crawlers and robots which files and folders to stay away from. Search engines robots are programs that visit your site and follow the links on it to learn about your pages. … Read more
There are several reasons why a website may not be showing in Google search. The most common reason is that the website is new and Google simply doesn’t know about it yet. In other cases, technical problems or content issues may be preventing the website from being accessible by search engines. Here are 11 things … Read more
I have used the Yoast SEO plugin to optimize my sites for many years. However, the plugin and customer support have really gone downhill recently. The plugin is not very customizable anymore, despite having become massively bloated. Even the paid version is now full of ads and annoying notifications. Plus, as a paid user of … Read more
A few weeks ago, I wrote a detailed guide on submitting your website to Google through the Google Search Console. But even though Google is the biggest search engine by far, it’s still well worth the effort to ensure that your site also performs well in Bing and Yahoo. Fortunately, adding your site to both … Read more
Google has created a bunch of free tools that are incredibly useful for SEO. These tools can help you with many things, such as communicating with Googlebot about your site, analyzing your traffic and making your site faster and better. Here are 7 free SEO tools from Google itself. 1. Google Search Console Google Search … Read more