Kristofer Kristofersson, MSc

Kristofer has a bachelor's degree in Business and a master's degree in Marketing from Reykjavik University. He has experience working in both B2C and B2B industries.

Kristofer is interested in technology, marketing, financial markets and teaches business statistics as a side job.

Follow Kristofer on LinkedIn.

5 Key Changes to Google Search and Ads in 2020

By | June 18, 2019 | 557 views
Ads in Google search

Google has been busy making changes to both search and ads. Some of these have been well received by the SEO and marketing communities, while others have been controversial. Here are the 5 most important changes to Google search and ads so far in 2019. 1. Mobile-first indexing Because most people searching the web these … Read more

Google Analytics: A Quick Guide for Beginners

By | May 9, 2019 | 94 views
Website analytics

Knowing your website visitors is crucial in order to create better content and get more traffic. The best way to get this information is by using Google Analytics, a free web analytics tool from Google. In this guide, I will list a few important questions that Google Analytics helps you answer about your visitors. Then … Read more

Search vs Display: Which Google Ad Type Is Better?

By | April 7, 2019 | 212 views
Digital advertising

Marketers have many options when it comes to online advertising. In 2019, it is estimated that over 37% of digital ad revenue in the US will go to Google. In second place is Facebook with 22%, followed by Amazon and Microsoft. These companies offer many different platforms for marketers to advertise on. Google offers a … Read more

SEM vs SEO: What’s The Difference?

By | March 31, 2019 | 512 views
SEO and SEM difference

Online search engines like Google drive most of the traffic to websites. Being visible at the top of the search results is the best way to get noticed online and attract more visitors and customers. The vast majority of clicks to a website happen on the first page of the search results, so getting there … Read more