Search vs Display: Which Google Ad Type Is Better?

Digital advertising

Marketers have many options when it comes to online advertising. In 2019, it is estimated that over 37% of digital ad revenue in the US will go to Google. In second place is Facebook with 22%, followed by Amazon and Microsoft. These companies offer many different platforms for marketers to advertise on. Google offers a … Read more

SEM vs SEO: What’s The Difference?

SEO and SEM difference

Online search engines like Google drive most of the traffic to websites. Being visible at the top of the search results is the best way to get noticed online and attract more visitors and customers. The vast majority of clicks to a website happen on the first page of the search results, so getting there … Read more